Living Well
by Prosoma
A certified medical device designed explicitly for cancer patients to improve their emotional functioning and quality of life, while reducing cancer-related stress, anxiety, and depression symptoms at various stages of the disease.
Challenge
A recent cancer diagnosis often brings forth a myriad of emotions, including fear, anxiety, and uncertainty. Coping with the emotional toll of the diagnosis, along with concerns about the future and potential lifestyle changes, becomes a significant challenge for individuals facing cancer. Due to insufficient access to mental health specialists, a significant number of patients and their loved ones do not receive adequate psychological support. This support is crucial in minimizing the impact of stress associated with a diagnosis.
Solution
Living Well is a Class I medical device. It is a therapeutic application designed for individuals who have received a cancer diagnosis and are undergoing treatment. This tool, in a user-friendly manner, assists in coping with difficult emotions, reducing stress levels, and regaining control over one's well-being. The psychotherapeutic program within the application has been developed by experts in psycho-oncology in collaboration with patients. The content in the application is based on cognitive-behavioral therapy methods, grounded in current scientific knowledge, and draws from the experiences of patients. With diverse psychoeducational content, numerous exercises, and recordings featuring testimonials from other patients, the application helps women enhance their quality of life.
My role in the project (Head of Product Research)
I lead a team focused on elevating the user experience of our application. We meticulously gathered insights from over 1000 users using a comprehensive mix of qualitative and quantitative research methods. Our strategic adjustments, based on these insights, led to an outstanding 40% boost in user retention within just 30 days.
Numbers speak by themselves
We employed a lean, iterative research approach based on constant evaluation and ongoing redesign of key features and their usability.
+1000
Users tested
(cancer patients)
My team was responsible for the recruitment process
40%
Increase in User Retention
in just 30 days after our design recommendations were implemented.
94%
Clinically meaningful decrease in anxiety and depressive symptoms after using the app for 30 days
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